Target Audience
The table above shows statistics for different magazines, to find my target audience I am going to compare the two indie/rock magazines on the list and look at what there statistics show. The two magazines I am looking at are Kerrang! and NME.
Total amount of readers - Kerrang! = 417,000
NME = 388, 000
Social Grade ABC1 - Kerrang! = 239,000
NME = 250,000
Social Grade C2DE - Kerrang! = 178,000
NME = 137,000
Age Category (15-44) - Kerrang! = 378,000
NME = 339,000
Age Category (44+) - Kerrang! = 39,000
NME = 49,000
Gender - Male - Kerrang! = 290,000
NME = 296,000
Gender - Female - Kerrang! = 127,000
NME = 91,000
Above are the statistics for the two magazines, this helps me as those two magazines are the same genre and most importantly the same audience as the magazine I am doing, this gives me a good idea of who I can target my magazine for. Here is a profile of a typical reader of the magazine I am creating: -
Demographic Factors
- Gender - Male
- Age - 15-44
Socio-economic factors
- Social Grade = ABC1
Lifestyle and psychographic factors
- Lifestyle and Personality = Mainstreamers
- 15+ C1 Men
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