Thursday, 19 November 2009

AS Media Coursework Main Task - Alex O'Niell

Blog 5 - Fonts

For my front cover, contents page and double page spread I used a total of three fonts. Thesewere:












I managed to choose these fonts by doing a lot of research, this was mostly done by testing them out on the pages to see if they suited the magazine. The first font in which I looked for is one which could be used for the masthead and tag-line, this was Birth Of A Hero, I chose this font because I felt it fitted the genre of the magazine and one of the main reasons in which it looked the best in my opinion. The font is a bit different, loud and shows creativity therefore it suits the genre of my magazine as well, this will allow the target audience to like it as well. This font is able to appeal to my target audience because of this and it is also one which they will easily remember so each time they see it they are able to think of R ' N ' R magazine. I also looked at the magazines in which I chose to analyse earlier on in my blog and got good ideas of the, as you can see from below that the NME masthead is similar to mine although different font it is short and in the top left of the front cover, this was done as the NME target audience is similar to mine therefore people who are looking to buy the NME magazine may come across mine and also like the look of it.








The second font I chose is called Alte Haas Grotesk, this was used for things such as the main sells and the sub-head on the front cover and in the contents it used occasionally and finally in the double page spread it is used for the main text. I chose it simply because it is simple and easy to read, it's job isn't to stand out unlike Birth Of A Hero, it is their so that the readers can understand what is being said and so that they don't get confused and complicated. From the magazines in which I analysed earlier in the blog you can see which they also use this basic writing in which the readers are able to simply read it without them trying to be all fancy, this is where I got my idea from. As you can see the subhead and the strap-line all have basic writing.



















The third font in which I used for my magazine is called Boris Black Bloxx, I used this font so that the information can stand out so it is the first thing in which the audience notices when looking at magazines. To choose this font I looked at many different big magazines to get ideas on what fonts they use for things such as the main flash, seeing that it needed to be a big bold font I decided that this one would be perfect. I used the magazines in which I analysed previously to get good ideas as well, as you can see from the image below, NME has used big bold writing for the information in which they want the audience to notice therefore making it stand out. This font will appeal to my audience as they will be able to see the big news and headlines straight away from looking at the magazine therefore knowing what they are going to get, unlike some magazines in where they could look at it and still not know exactly what is going to be in it.




































































































































Wednesday, 18 November 2009

AS Media Coursework Main Task - Alex O'Niell

Blog 4 - Flat Plans


The front cover flat plan is quite similar to the magazines in which I analysed in blog 3, I looked at many other front covers to get the right idea and the different ideas I could add to my cover. One of the main features of the front cover is the image, this is what will capture the audiences eyes as this will be one of the first thing they see, like the NME and Q magazines I analysed they make the image the main feature, so therefore this is what I have tried to do. Like the magazines I analysed I have made sure I've kept the main sells on the left hand side so it doesn't inervere with the image, this allows the readers to be able to read exactly what the main sells are and also be able to see the main image. Like all good magazines the main flash is in the middle of the front cover linking in with the image, this allows the reader to be able to look at the main flash straight away and know what it is about straight away. Another way in which my magazine front cover links in with the magazines is that the masthead is on the top left side, this is so that as you read from left to right it allows the readers to read the masthead easily, similar to the magazines I analysed is that there is a tag-line under the masthead, this will be done in every issue as it supports the masthead and the personality of the magazine, it also allows the readers to understand what exactly the masthead stands for. Unlike the magazines I analysed, the strap line in my flat plan runs along the bottom of the page, on the NME magazine I analysed the strap line is at the top of the page, I decided to place my stap line on the bottom of the page as it will be too crowded at the top of the cover and I didn't want my target audience to get confused.





The contents flat plan I have designed is also very similar to the magazine contents pages which I analysed and compared. As my magazine is targeted to younger males they would rather see images then loads of writing therefore I have made sure that there is a big image on the contents which allows them not to get bored of the page. Like the contents pages I analysed they both have what features are in the magazine, I also have that, this is obviously the main objective of the contents to allow te readers to see what is in that issue and exactly where abouts, I have placed that on the left hand side, this is so that it doesn't intervere with the image and so that the structure of the page looks organised and doesn't confuse the readers. On the magazines I analysed it showed the issue and the date on the front cover, I have decided to show this information on the contents page, this is so that there is varied information on both pages and makes sure the target audience will not be confused by either page. Also unlike the magazines I analysed, my contents page shows the readers what is going to feature in the next issue of the magazine, I have done this as it intices the readers into wanting the buy the next issue.






The double-page spread I have is designed to be suitable for the target audience. As said earlier for the contents page, my magazine is target for younger males and as researched they would rather have some images on the page then just loads of writing, therefore I have made sure that their is a big image combined with enough main text for the readers to get the full story. Over the main image of the page I have added a headline, this tells the reader what the double-page spread is all about, like the double-page speads which I analysed their is always a caption on the image, this shows what the photo is showing and also sometimes shows who the photographer was, I have also added that to my image. Like the pages I analysed their is a pull down quote in a mix of the main text, this is their so that the readers see it before reading the main text and it will draw them in to want to read it. Unlike some of the pages in which I analysed I have added a "stand first" this basically just explains in a few words what exactly the main text is about so the readers know what sort of thing they are going to be reading. The double page spreads I analysed all have navigation elements, on my double page spread the navigation elements it has is the page number and the logo of the magazine on the bottom right hand side, this will continue throughout the magazine.








































































































































































































































Wednesday, 4 November 2009

AS Media Coursework Main Task - Alex O'Niell





Blog 3 - Analysis of existing magazines
I am now going to analyse two magazine covers from within my chosen genre, one contents page and one double page spread. The first front cover I am going to analyse is an NME front cover.


NME front cover - The colours used for the front cover are limited, they have used the same colours many times. This allows it not to be to confusing but it makes it look a lot better compared to having lots of different colours for different headlines. The colours they have used are white, red and yellow. Red is the colour used the most, this helps the headlines stand out, and allows for the reader to notice it. Different colours attract different audiences, as this magazine is targeted at a younger audience this is why they have used bright colours which catches the readers attention. The front cover has used a various of different font styles, the main flash is in big bold writing, this is done as they want this to be the first thing the reader sees to draw you in to buying it. The main sells of the magazine are all on the left hand side of the cover running down it, the font style they have used for them are in bold capitals this is done so the next thing the reader reads after the main flash will be the main sells, it also has small print under it explaining more about what its about. Under the main flash there is a pull-out quote which is in italics. The language they have used is quiet short and basic but allows the reader to know exactly what it's about, this is done because the target audience is for people from 15+ therefore they need to keep the language basic and nothing too confusing. The front cover only has one image, which is the main image, this image covers up most of the cover, leaving a little room on the left side, the text is written over the image and is well colour co-ordinated. The layout of the cover is well presented, the masthead is on the top left side of the page, this allows the readers to be able to read from left to right so it is the first thing they see, the tag-line is placed underneath the masthead so it is there to be read once you read the masthead. The strap line is at the top of the page, and the bar code, price and date are all at the bottom right of the page.


The second magazine cover I am going to analyse is Q magazine, once again they've used colours regularly, the masthead colour is red and white which links in well with the guitar who Jack White is holding in the image. The colours that are used in the front cover are red, white, gold and black. Like the last front cover Q have only done a limited amount of colours, the colours they have used are colours that do stand out but do not make it look too much and too confusing. The style of font used for the front cover is very basic, they have used the same sans serif font throughout the front cover, adjusting the size for different things such as the main flash is the one of the most important parts of the front cover therefore it is the biggest font, although the main sells are still important they are written in a smaller font. The language used for this front cover is very simple, first of all there isn't a lot of writing on the front cover compared to others, this is maybe as they feel that the main image is target towards the audience more compared to lots of main sells and strap lines. The main image is one of the biggest aspects to this front cover, this is the one thing that they want to stand out, so that the target audience sees this first and it draws there attention straight away. The layout of this front cover is good, everything is spread out well, although there is not a lot of writing on the cover they have managed to use every part of the cover so that when you look at it you are always reading something. The masthead is on the top left side of the page, with the main flash going across the image. The barcode is placed on the bottom left hand side, along with the pric and date.


I am now going to analyse this NME contents page, the colour used for this contents is linked to the front cover used for this magazine, they have used the same 3 main colours which are red, black and white. Like the colour the font is kept the same, the introduction to the main heading to the contents is in italics but apart from that the font is sans serif similar to the font on the front cover. For the contents there is a main image in the middle of the page, on the left hand side of the page there is a band index which allows the target audience to see what page there favourite bands are on where they can go to that page straght away. On the right hand side the readers can see what information is on what page, from things such as news, radar, reviews, live music and features. This allows the readers to be able to see where exactly everything is in the magazine so that they can go straight to that page. At the bottom of the page there is an advert advertising the magazine.



I will now be analysing a double page spread of an NME magazine, the colours for the double page spread are more varied compared to the front cover and the contents. Brighter colours have been which is blue, this could be because this describes the band of which the article is talking about. The font style has also changed, changing from sans serif to now serif. Throughout this double page spread there are lots of images, one big one of the band the article is talking about, which is the big stand out one which will grip the audiences attention. The layout of the double page spread looks quite messy, there is a lot of things spread out over the page, explaining who the band are, and obviously the main text of the headline with a pull out quote to allow readers to see what the article is about.


























































Tuesday, 3 November 2009

AS Media Coursework Main Task - Alex O'Niell

Target Audience



The table above shows statistics for different magazines, to find my target audience I am going to compare the two indie/rock magazines on the list and look at what there statistics show. The two magazines I am looking at are Kerrang! and NME.

Total amount of readers - Kerrang! = 417,000
NME = 388, 000

Social Grade ABC1 - Kerrang! = 239,000
NME = 250,000

Social Grade C2DE - Kerrang! = 178,000
NME = 137,000

Age Category (15-44) - Kerrang! = 378,000
NME = 339,000

Age Category (44+) - Kerrang! = 39,000
NME = 49,000

Gender - Male - Kerrang! = 290,000
NME = 296,000

Gender - Female - Kerrang! = 127,000
NME = 91,000

Above are the statistics for the two magazines, this helps me as those two magazines are the same genre and most importantly the same audience as the magazine I am doing, this gives me a good idea of who I can target my magazine for. Here is a profile of a typical reader of the magazine I am creating: -

Demographic Factors
  • Gender - Male
  • Age - 15-44

Socio-economic factors

  • Social Grade = ABC1

Lifestyle and psychographic factors

  • Lifestyle and Personality = Mainstreamers
  • 15+ C1 Men






AS Media Coursework Main Task - Alex O'Niell

Introduction


In this coursework task I will be designing and producing a front cover, contents page and double page spread for a new music magazine. I will be producing this work using Adobe Photoshop and InDesign. Throughout this coursework I will be writing a blog which will outline my planning decisions and also will be evaluating my work. I will be choose a particular genre of music for the magazine and who my target audience will be. Throughout the task I will need to be thinking about how I will go about targeting audience via my designs. My understanding of generic codes and conventions must be thoroughly displayed, and I will demonstrate my ability to communicate messages/meaning to your target audience. The genre that I have chosen to choose for my magazine is indie/rock, I have chosen this is as this is my favourite genre of music and feel it would be easier for me to do then any other genres. This task is a development of my skills from the preliminary task. Here is a link leading to my previous preliminary coursework blog - http://sdcmediaasalexoniell.blogspot.com/